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Hearing Bad News Well

Somebody comes to you with something that has gone wrong. They have already run the calculation and decided to tell you anyway, which means they overcame a real disincentive to do it.

How you respond is not a matter of managing one exchange. It is the setting of a price, and the price applies to every person who hears about this conversation, which will be several.

The first sixty seconds

Nothing useful happens in the first minute except establishing that the person was right to come.

Say a version of thank you for telling me, and mean it, and then ask what happened rather than why. Why invites justification and puts the person in the position of defending themselves while still delivering the facts. What happened gets you the sequence.

Do not ask whether they told anybody else, which sounds like containment. Do not ask how long they have known, which is an accusation dressed as a question and can wait. Both are reasonable things to want to know and both are wrong in the first minute.

Separate the news from the person

Three different situations arrive looking identical, and conflating them is what produces most of the damage.

The messenger caused the problem. The messenger discovered somebody else’s problem. Or nobody caused it and the world moved. Your immediate reaction will be the same in all three, and it should not be.

Even where the person is at fault, the first conversation is about the situation rather than about them. Accountability is a separate conversation held later, and holding it later costs nothing while merging it costs you every future disclosure. A person who is corrected in the moment of reporting has learned that reporting is when correction happens, which is precisely the association you cannot afford.

Do not transfer ownership by reflex

The most common unintended penalty is handing the problem straight back.

What are you going to do about it, asked immediately, is a reasonable management question and it functions as a charge. Bringing information now costs the bringer a project, and rational people bring less information under that arrangement.

Sometimes ownership does belong with them and should be assigned. Assign it in the second conversation, after the facts are established, and say plainly what you are doing. In the first exchange, the useful question is what do you need, which puts the leader on the side of the problem rather than on the far side of it.

The reaction you cannot control

Something crosses your face before any of this. It is involuntary, it is visible, and the person watching for it is watching for it.

The only workable protection is a prepared first sentence occupying the space where the reaction would otherwise go. Right. Tell me the whole thing. Said reflexively enough times, it becomes the response rather than something you have to summon.

Where the reaction escapes anyway, name it rather than pretending. That landed badly and it is not about you telling me. Naming it repairs most of the damage; pretending it did not happen repairs none, because the person saw it.

Reward it where others can see

The private thank you sets the price for one person. The public one sets it for the organization.

Where somebody has raised something early that turned out to matter, say so in a setting where it is heard, without dramatising it. We found this in October because Sam flagged it, and that saved us a considerable amount.

This is the single most effective intervention available for the filtering problem, and it is nearly free. It also has to be true. Manufactured examples are recognised immediately and do more harm than saying nothing.

Close the loop

Go back afterward and say what happened as a result.

The person who reported something and hears nothing further concludes that the report went nowhere, and that conclusion is the beginning of not reporting the next thing. Two sentences a week later prevents it entirely.

This applies with equal force when the answer is that nothing changed. I looked at what you raised and I have decided to leave it, and here is why, is a complete and satisfying outcome. Silence is the only one that is not.

The number that matters

Organizations do not differ much in how many problems they have. They differ enormously in how early those problems reach the person who can act on them.

That interval is the thing this entry is about, and it is set almost entirely by accumulated evidence about what happens to people who deliver bad news. A leader who handles ten of these well has an organization that surfaces problems in week one. A leader who handles two of them badly has one that surfaces problems in week six, and will never learn that this is what happened.

Edited by Patrick J. Wolf, PhD

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